SEO report of shopbootsusa.com

Redirected to us.boots.com/

Boots USA : Boots No7 Makeup, Skin Care, Cosmetics, Body Products

us.boots.com/

Welcome to Boots US Store. Shop Boots Official Online Store for Boots Makeup, Skin Care and Boots Bath & Body Products Direct from Boots USA.


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : us.boots.com/

Character length : 13

Title
Boots USA : Boots No7 Makeup, Skin Care, Cosmetics, Body Products
Description
Welcome to Boots US Store. Shop Boots Official Online Store for Boots Makeup, Skin Care and Boots Bath & Body Products Direct from Boots USA.
Keywords (meta keywords)
boots,boots cosmetics,boots makeup,boots skin care,cosmetics,skin care, makeup

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Checking the robots.txt file
There is robots.txt file.

 Social

Social Engagement

Linkedin2

Facebook Share0

Facebook Comments0

 Content

Doctype
Missing doctype element
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Boots USA : Boots No7 Makeup, Skin Care, Cosmetics, Body Products

Character length : 65

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
390000
Heading structure in the source code
  • <H2> Brands
  • <H2> Skincare
  • <H2> Make Up
  • <H2> Bath & Body
  • <H2> Beauty Kits & Gifts
  • <H2> Hair Care
  • <H2> New
  • <H2> Mens
  • <H2> Sale
  • <H1> 
  • <H1> 
  • <H1> Discover More Shop Now
Word cloud
  • botanics11
  • body9
  • lip7
  • skin6
  • care5
  • boots5
  • bath5
  • perfect4
  • treatments4
  • bathing4
  • kits4
  • glory3
  • soap3
  • serums3
  • all3
  • champneys3
  • protect3
  • eye3
  • skincare3
  • shipping3
  • free3
  • customer3
  • site3
  • organic3
  • skip2
  • gifts2
  • make2
  • gift2
  • hair2
  • beauty2
  • indulgent2
  • luxurious2
  • concealers2
  • exfoliators2
  • spa2
  • liners2
  • makeup2
  • brandshop2
  • age2
  • homepage2
  • map2
  • basket2
  • new2
  • shower2
  • shopping2
  • beautiful2
  • products2
  • search2
  • orders2
  • collections2
  • discover2
  • extracts2
  • face2
  • moisturizers2
  • brands2
Keyword matrix
wordtitledescriptionsheading
botanics
body
lip
skin
care
boots
Two Word cloud
  • soap glory3
  • protect perfect3
  • bath body2
  • organic botanics2
  • boots extracts2
  • free shipping2
Three Word cloud
  • beauty kits gifts2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Images
We found 19 images on this web page.

Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
4.70
Flesch Reading Ease
65.80
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.10
Dale–Chall Readability
6.70
SMOG Index
7.10
Spache Readibility
5.00
Number of letters
2092
Number of words
406
Number of sentences
156
Average words per sentences
3
Number of syllables
664
Syllables in words
681
Average syllables in words
1.64
Number of words in first three syllables
71
Percentage of word / syllables
17.49
Words not in Dale-Chall easy-word list
169
Words not in Spache easy-word list
147

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
1,578 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://us.boots.com/webstore/a4j/g/3_3_3.Final/org/ajax4jsf/framework.pack.js
  • http://us.boots.com/webstore/a4j/g/3_3_3.Final/org/richfaces/ui.pack.js
  • http://us.boots.com/scripts/cookies.js?v=5
  • http://us.boots.com/scripts/script.js?v=3
  • http://us.boots.com/store/common/scripts/jquery-1.10.2.min.js?v=5
  • http://us.boots.com/store/common/scripts/jquery.cookie.js?v=5
  • http://us.boots.com/store/common/scripts/fancySelect.js?v=5
  • http://us.boots.com/store/common/scripts/jquery_countdown_min.js?v=5
  • http://us.boots.com/scripts/jquery.lazyload.min.js?v=5
  • http://us.boots.com/webstore/store/common/scripts/owl.carousel.min.js?v=5
  • http://us.boots.com/scripts/foundation.min.js
  • http://us.boots.com/scripts/foundation.reveal.js
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://us.boots.com/style/reset.css?v=13
  • http://us.boots.com/style/style.css?v=13
  • http://us.boots.com/style/menustyles.css?v=13
  • http://us.boots.com/store/common/includes/holiday_countdown_2013.css?v=13
  • http://us.boots.com/style/owl.carousel.css?v=13
  • http://us.boots.com/style/index.css?v=11dj
  • http://us.boots.com/style/mobile.css?v=13
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Traffic

Alexa
6319

Main traffic sources

 Links

We found a total of 149 different links.
Internal links: 143
External links: 6

External links:

Internal links:

Link text (anchor) Link strength

 Website security

IP
149.126.77.129
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Sites on same ip

ballytechonline.com

ballytechonline.com

square1-bank.us

square1-bank.us

shopbootsusa.com

shopbootsusa.com

 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H2 : Brands, ( 209.0390625px from top )
  • H2 : Skincare, ( 209.0390625px from top )
  • H2 : Make Up, ( 234.5390625px from top )
  • H2 : Bath & Body, ( 234.5390625px from top )
  • H2 : Beauty Kits & Gifts, ( 260.0390625px from top )
  • H2 : Hair Care, ( 260.0390625px from top )
  • H1 : , ( 279.21875px from top )
  • H1 : Discover More Shop Now , ( 279.21875px from top )
  • H1 : , ( 279.21875px from top )
  • H1 : , ( 279.21875px from top )
  • H1 : Discover More Shop Now , ( 279.21875px from top )
  • H1 : , ( 279.21875px from top )
  • H1 : , ( 279.21875px from top )
  • H2 : New, ( 285.5390625px from top )
  • H2 : Mens, ( 285.5390625px from top )
  • H2 : Sale, ( 311.0390625px from top )

 Typos

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